
Oslo, Norway – 3 April 2025 – Opera GX is launching a new standalone Roblox game called Hell’s Obby, a competition where up to 25 players have to race up a desolated and obstacle-filled wasteland in a high-stakes battle. Players are equipped with a variety of weapons and gadgets with which to shoot, chop, slap, and outwit their opponents as they summit the realm of Rust and Fire. On top of the in-game rewards, every player gets a chance to earn up to 800 free Robux to spend on their toons. Hell’s Obby is a game produced by Opera GX and developed by Game Changer.

Reach the top of the realm and become the ultimate badass
Welcome to Hell’s Obby – a fierce high-stakes tournament and relentless race. In a post-apo world engulfed in flames and dominated by bandits, your aim is to become the badass. This journey throws you into the treacherous realm of Rust and Fire, where you face off against other formidable players. Here, only true badasses will earn titles and achievements by showcasing their unique skills. But in order to win, you must face more than your opponents. The course is chaotic, filled with a myriad of traps that can take you down for good – mistakes are not an option. The goal is simple: reach the summit first or take down all of your opponents. The leaderboard will show who the ultimate badass really is.

Assemble weapons and choose your tactics
Players have to be quick and cunning when they start Hell’s Obby. At the outset, they have one weapon and two item slots available in their inventory. Between matches, they can upgrade the number of slots in order to increase their winning chance. The choice of weapon and item is up to them, with more weapons and items available: cannon, guitargun, shotgun, crossbow, lucky shot revolver, meat-grinder gun, baseball bat, axe, petrol scythe, bear trap glove, chopper, grenade, flashbang, oil spill, cryo mine, shield generator, adrenaline shot, and rocket fuel.
Weapons and items can give an edge, but are not the only important elements in the game. With lava on their heels, players have to make quick decisions about whether to slow opponents down, push them into traps, or take them out completely. The lava advances every minute, progressively narrowing the playable area and pushing players toward the finish line. Players must stay on the move while competing against each other, because touching the lava means instant elimination.

Connected UGC item distribution and free Robux
By winning in Hell’s Obby, players earn coins which they can spend on various character cosmetics like jackets, t-shirts, trousers, shoes, and special GX items. These GX items and skins are UGC items compatible with other Roblox games and game modes. Opera GX has an additional reward for all new players: by completing daily quests, they can earn 800 free Robux to spend in the Roblox store.
Hell’s Obby was produced by Opera GX and developed by Game Changer (part of Group One), a metaverse agency specializing in creating gaming experiences and innovative solutions for brands.
To play Hell’s Obby, install Roblox and select the game from the menu, or follow this link.
About Opera GX
Since its inception in 2019, Opera GX has quickly become the browser of choice for gaming enthusiasts seeking a more customized internet experience. Only Opera GX allows users to fully personalize the browser with over 9,000 mods, transforming its look, themes, and audio effects to match their preferences. And with CPU, RAM, and Network Bandwidth limiters, GX minimizes resource usage to optimize gaming with additional tools like Hot Tabs Killer for managing resource-heavy tabs and GX Cleaner for clearing unwanted files.
About Game Changer
Game Changer operates in the fields of future marketing: gaming, e-sports, and the metaverse. It specializes in creating advanced digital solutions for advertising and brand engagement in the Web 3.0 era. The agency has delivered projects for leading brands such as ING Bank Śląski, Generali, Trefl, and Škoda. Game Changer is part of Group One – the largest independent marketing and technology group in Poland, integrating strategic, media, creative, technological, inclusive, and event competencies under one roof. Since its establishment in 2021, Game Changer has been recognized multiple times in prestigious industry competitions, including Effie Awards Poland (1 x silver, 5 x bronze), MIXX Awards (2 x Best in Show, 3 x gold, 7 x silver, 3 x bronze, honorable mention), KTR (4 x silver, 3 x bronze), Innovation Awards (3 x gold, 1 x silver, 4 x bronze, Best of the Year 2022) and YT Works Awards (Grand Prix, 2 x gold).