Oslo, Norway and San Francisco – August 1, 2006
Opera Software, world leader in Web browsing technologies, and mobile content pioneer Mobileplay, today announced that Mobileplay will use Opera Mini to promote and distribute its free mobile services to cell phone owners in the USA. The mobile services include news, weather, sports, travel information, games and lifestyle content. Mobileplay will offer a free and customized version of the popular Opera Mini browser, which can be downloaded from www.mobileplay.com/opera. In addition, all public US versions of Opera Mini will feature one-click access to Mobileplay’s extensive content portfolio.
The free offering will allow cell phone users to access Mobileplay’s mobile content offerings, including free content from BusinessWeek Online, Salon.com, The Sporting News.com, USA Today and Wired.com, as well as any Web site directly through the Opera Mini browser. Content offerings from Mobileplay’s esteemed list of partners will be easily accessible via a direct link to Mobileplay’s Web portal. Cell phone users who have already downloaded an earlier version of the Opera Mini browser can access Mobileplay’s content at http://mini.mobileplay.com.
“Mobileplay brings top brand name content partners to the Opera Mini universe,” said Roger Carlhammar, EVP of Opera Software ASA. “At Opera, we have redefined Web browsing for cell phones and our partnership with Mobileplay will provide us with a new channel to bring our superior Web browsing to wireless users.”
Opera Mini is a free mobile Web browser that enables full Web access on the majority of cell phones in the market. By using an Opera Mini server to pre-process and compress Web sites before sending them to the handset, Opera Mini is remarkably fast and cheap to use. With almost 5 million active users since January 2006, Opera Mini has established itself as the leading mobile browser, bringing the real Internet to cell phone users around the world.
“Opera Mini is the leading wireless Web browser and provides an unsurpassed user experience, making the Opera Software a perfect partner for Mobileplay,” said James Ryan, CEO and founder of Mobileplay. “This partnership will allow us to bring our wide assortment of news and lifestyle content to the enormous network of Java phone users.”
In addition to offering mobile content for Java-enabled phones, Mobileplay currently brings content to smartphones, including Treos, BlackBerries and Windows Mobile devices. The company’s content delivery platform also offers innovative ways for major brand advertisers to reach customers through their mobile devices, and provides major media companies with a proprietary advertising network for generating revenue when delivering content to mobile devices. For more information on the service offered via Opera Software’s Opera Mini 2.0, visit www.mobileplay.com/opera.
About Mobileplay, Inc.
Mobileplay is a pioneering advertising-supported network for mobile content delivery. Its fast-growing, wide-ranging network includes news, games, applications, Web content and location-based services for PDAs, smartphones, BlackBerries and Java-enabled phones. Founded in 2005 and headquartered in San Francisco, Mobileplay delivers a turnkey, end-to-end advertising-based solution to enable large media companies and individual members of the mobile device developer community to generate revenue from content. The solution includes targeted delivery, tracking and reporting of ads, whether the end user is connected wirelessly or not. Partners include BusinessWeek Online, Gawker Media, Salon.com, The Sporting News.com, USA Today, Weather.com, Wired.com, advertisers such as Acura, Cisco, Microsoft and Volvo Cars of North America, as well as mobile game and application developers.