Chinese mobile phone users to browse the Web with “KongZhong Opera”

Beijing, China, July 19, 2007

KongZhong Corporation (Nasdaq: KONG), oneof China’s leading wireless content and media providers, today announced astrategic partner agreement with Opera Software ASA, the only company inthe world that puts the Web on any device. The two companies willintroduce a “KongZhong Opera” browser solution for Chinese mobile phoneusers.

Under the agreement, Opera will develop a customized “KongZhong Opera”browser with as the default home page. “KongZhong Opera” is afree download that enables mobile phone users to browse both traditionalInternet sites and WAP sites with their cell phones. KongZhong and Operaexpect to generate advertising revenues, search-related revenues and otherrevenues from “KongZhong Opera”.

Mr. Nick Yang, KongZhong’s President, said, “As the developer of the verypopular Opera browser, Opera has a large amount of users from PCs, cellphones, pocket PCs and even certain types of game consoles. On the otherhand,, operated by KongZhong, is one of the leading wirelessInternet portals in China. This strategic partnership offers mobile phoneusers the best products of the two companies. We expect that greatdistribution of “KongZhong Opera” browser will bring increased traffic, strengthen our brand awareness and enhance our leadershipposition in wireless Internet industry.”

“China is a very important market for Opera and to approach it correctlywe need a strong partner,” said Jon von Tetzchner, CEO, Opera Software.”KongZhong is an ideal match for us because we share two importantcharacteristics: a desire to give the users what they want and the abilityto deliver useful, yet powerful innovation into the hands of consumers.Together, we can create the mobile Web experience for millions of Chinesemobile phone users.”

About KongZhong

KongZhong Corporation is one of China’s leading providers of wirelessvalue-added services and a wireless media company providing news, contentand mobile advertising services through its wireless Internet sites. TheCompany delivers wireless value-added services to consumers in Chinathrough multiple technology platforms including wireless applicationprotocol (WAP), multimedia messaging service (MMS), JAVATM, shortmessaging service (SMS), interactive voice response (IVR), and colorring-back tone (CRBT). The Company also operates two wireless Internetsites, and, which enable users to access media,entertainment and community content directly from their mobile phones.

Safe Harbor Statement

This press release contains “forward-looking statements” within themeaning of Section 27A of the Securities Act of 1933 and Section 21E ofthe Securities Exchange Act of 1934. Such forward-looking statementsinclude, without limitation, statements regarding the launching of MobileMessenger 3.0, KongZhong sponsorship of the Mobile Messenger 3.0 newschannel and mobile games channel, and the prospects for, and benefits of,cooperation between KongZhong Corporation and MSN China. Although suchstatements are based on our own information and information from othersources we believe to be reliable, you should not place undue reliance onthem. These statements involve risks and uncertainties, and actual markettrends and our results may differ materially from those expressed orimplied in these forward looking statements for a variety of reasons.Potential risks and uncertainties include, but are not limited to,competitive pressure in China’s wireless value added services, wirelessInternet and mobile advertising markets and the effect of such pressure onprices; changes in technology, consumer demand and usage preferences inthese markets; the state of and any change in our relationship withChina’s telecommunications operators; our dependence on the networks andbilling systems of the telecommunications operators for our performance;changes in the regulations or policies of the Ministry of InformationIndustry or other relevant government authorities or thetelecommunications operators; and changes in political, economic, legaland social conditions in China, including the Chinese government’spolicies with respect to economic growth, foreign exchange, foreigninvestment and entry by foreign companies into China’s telecommunicationsmarket. For additional discussion of these risks and uncertainties andother factors, please see the documents we file from time to time with theSecurities and Exchange Commission. We assume no obligation to update anyforward-looking statements, which apply only as of the date of this pressrelease.