With the browser, clients can have a PC-like browsing experience, even without a smartphone
Rio de Janeiro, Brazil – March 16, 2010
Starting today, TIM, through a partnership with Opera Software, will offer the new version of the Opera Mini browser to its client base. The application, available as a free download, delivers a PC-like experience, with Web pages being displayed as they would on a desktop computer.
“We are proud to bring Opera Mini 5 to Brazil, together with the world launch. This announcement shows how we are always looking for the best experience that the Web can offer to our users. The future of the mobile Web, for TIM, is the mobile phone. We understand that our part in digital inclusion is mainly through mobile phones, and we bet on it,” said Rogerio Takayanagi, Marketing director Marketing, TIM.
“TIM has taken on a real commitment to make the Web an important part of its platform,” said Roy Satterthwaite, Senior VP Americas, Opera Software. “The Opera Mini 5 browser will help users to have a better Internet experience, giving them tools and features that are second to none.”
Aside from the friendlier interface and features such as the possibility to zoom in Web pages, another advantage is that the application offers faster browsing. To install Opera Mini, users can download the software for free through the TIM WAP Portal. To do so, all they need is a mobile phone that supports Java applications and data transmission.
Bringing the Opera Mini 5 browser to TIM customers is another step in stimulating the use of the Internet on mobile phones. The carrier offers the cheapest data plans in the market: pay-as-you-go customers can purchase the 24 Internet Package for only R$ 2,90, with 40 MB included; postpaid subscribers sign up for a 100MB data plan for only R$ 9,90 per month, and there are options of unlimited – mobile-phone exclusive – data plans starting at R$ 49,90.
This is TIM’s second initiative with Opera Mini towards its customer base. In 2009, two devices sold by the carrier came with the browser’s previous version preinstalled, with good results. In February 2010, Opera Mini users in Brazil increased 218%, compared to the same period in 2009. Also in February this year, Opera Mini users” page views reached 43 539 610, a 219% annual increase.
Eleven years ago in Brazil, TIM became the first mobile operator to be present in all the country’s states. With a consumer-focused approach and seeking to meet market demands as effectively as possible, the company saw its client base leap from 36.1 million to 41.5 million between March 2009 and January 2010, representing a growth of over 14% and which can be attributed to its brand repositioning strategy. Its improved performance is a reflection of the concern with the user and launch of innovative and customized products and services, such as the Infinity and Liberty plans.
In December 2009, TIM acquired 100% of Intelig, including its own infrastructure with an extensive transportation network (backbone of 14,500 kilometers) and metropolitan networks in 15 capitals. Among other benefits, this infrastructure will allow TIM to accelerate the expansion of its 3G network, reduce operating costs such as with the rental of circuits and enter new voice and data markets, both residential as well as corporate.
TIM also invests in its commitment to society: included in the BM&FBOVESPA Corporate Sustainability Index (ISE) portfolio, the company maintains collection and forwarding actions for the recycling of devices, batteries and accessories, and also sells devices with a low environmental impact, among other initiatives. For more information, access www.tim.com.br or http://twitter.com/timtimportimtim.