Mobile Web blossoms in Serbia as Telenor Serbia partners with Opera
Oslo, Norway and Belgrade, Serbia – November 2, 2010
Telenor Serbia customers can now access the full Web through almost any mobile phone, thanks to the company’s new “Klik” service featuring Opera Mini as the default web browser. The Klik service offers a free 150 MB of mobile data until the end of the year in addition to a customized version of Opera Mini with one-click access to top sites such as Blic, Blic Sport, ALO and 24 sata.
For Telenor Serbia subscribers looking to maximize their 150 MB of free data, Opera Mini is the best way to go online. Opera Mini uses powerful servers to crunch webpages down to a fraction of their size without changing the way the page is used. The compression in Opera Mini reaches up to 90 percent, meaning almost 1500 MB of webpages in Opera Mini can be viewed without going over a user’s 150 MB limit.
The mobile Web in Serbia is a fast-growing phenomenon. According to statistics released today by Opera Software, Serbia ranks number one in the top European countries for both page-view growth (251 percent year-over-year) and user growth (165 percent year-over-year).
Additionally, Serbia is also the pacesetter for usage, with each mobile web user browsing 385 pages per month.
“Introducing Telenor Klik with Opera feels like launching a small revolution making mobile internet very easy for wide Serbian population still using mostly feature phones. I’m happy that we have managed to integrate together Opera Mini, social and network aggregator, network traffic management, over the air provisioning and a relevant on-line media content into one simple proposition of Telenor Klik reaching more than 200k activations,” says Marek Slacik, Telenor Serbia Chief Marketing Officer.
“The mobile Web is taking off in Serbia, and Telenor Serbia is the first operator to embrace this trend,” said Lars Boilesen, CEO, Opera. “By offering Opera Mini as part of its Klik service, more of its customers will have fast access to the Web, wherever they are. Clear customer demand for the mobile Web, coupled with this excellent offer, should keep Serbia ranking among the top countries in Europe for mobile web access.”
Additional mobile web trends in Serbia
Top 10 sites
Top 10 handsets for browsing the mobile Web
- Nokia 2700c
- Nokia 5130 XpressMusic
- Nokia 2330c
- Nokia 2730c
- Samsung GTS 5230
- Nokia 6300
- Nokia 6303c
- Sony Ericsson k800i
- Nokia N73
- Nokia 2220s
For the existing Telenor Serbia customers activation process is simple. The customer sends an SMS with the text “KLIK” to 9000. In a reply SMS he or she then receives the terms and conditions for service usage, and after accepting them, the data bundle is activated. Customer receives another two SMSs with links for downloading Opera Mini and Communicator applications. After activating those links, applications are downloaded and installed in the application folder and the services are ready for use.
About Telenor Serbia
Telenor is the sixth largest mobile operator in the world with 184.4 million subscribers in 14 countries, including 2.882 million in Serbia. In three years of operations in our country, Telenor has built a national network of 43 outlets and fully upgraded their 3G network, which now covers 250 cities and towns, providing access to broadband Internet in most of the country. Across the world, Telenor strongly advocates environmental protection through strategic programs and initiatives. The concept of corporate responsibility is also promoted through the work of the Telenor Foundation, which invests in culture and art, youth education, and support to socially vulnerable groups.