Opera Software announces its partnership with Micromax, India’s leading handset manufacturer who will preinstall Opera Mini as a third-party mobile browser across their upcoming Android devices. Some of the most recent devices that have already been launched with Opera Mini are Micromax’s Canvas series: Canvas 4, Canvas Doodle 2 and Canvas Fun Android smartphones.
Manoj Gupta, Head –VAS, India & SAARC, Micromax Mobiles, adds, “We understand the pulse of our consumers and hence constantly invest in strengthening our product and services portfolio. With an increasing amount of web browsing coming from mobile devices, Opera Mini was a perfect fit to delight our customers with a superior browsing experience on our devices.”
Android is the 2nd largest platform used by Opera Mini users In India. According to August’13 statistics, Opera Mini users on Android increased by 228% in India, constituting 21% of the total number of Opera Mini users. Of all the Indian OEMs offering Android devices, Micromax devices are the most popular – used by 13% of Indian Opera Mini users on Android. Micromax Canvas 2 leads the pack of most used Indian Android handsets among Opera Mini users
Sunil Kamath, Vice President for South Asia, Opera Software, adds, “We are extremely glad to announce this strategic partnership with Micromax. This association will help us extend the benefits of Opera Mini to millions of users across the country.”
Designed for speed and usability, Opera Mini provides remarkably fast browsing on nearly any mobile phone. Opera Mini delivers a smarter, more social web experience at high speeds, with low costs and with the best usability. With the new data-savings page, users can take back control of their data usage, saving them time and money.
Opera Mini is also available as a free download from m.opera.com or users can get download instructions by giving a missed call on toll-free number +91-22-39386828.
Micromax started as an IT software company in the year 2000 working on embedded platforms. In 2008, it entered mobile handset business and by 2010 it became one of the largest Indian domestic mobile handsets company by offering unique affordable innovations. Micromax currently holds 22 percent market share in the Indian smartphone market according to IDC Q2 report. The brand’s product portfolio embraces more than 60 models today, ranging from feature rich, dual – SIM phones, 3G Android smartphones, tablets, LED televisions and data cards. The company has many firsts to its credit when it comes to the mobile handset market including the 30-day battery backup, dual SIM phones, QWERTY keypads, universal remote control mobile phones etc. Micromax has presence in more than 560 districts through 125,000 retail outlets in India. The company has sales presence spread across Bangladesh, Sri Lanka and Nepal.