Opera and Idea launch affordable web pass packages
Idea Cellular, India’s third-largest mobile operator, and Opera Software today announced the launch of Idea Web Pass, which can be purchased from within the Opera Mini browser. This web pass will allow users to enjoy customized mobile internet packages when using the Opera Mini web browser. Subscribers just need to start the Opera Mini web browser on their mobile phones, click “Idea Web Pass” on the Speed Dial page and choose from a list of web pass subscriptions. This allows Idea mobile customers to choose from a range of internet packages to suit their personal internet-access needs.
Idea Web Pass packages include the following:
- Daily Internet Pass for Rs 8
- Weekly Facebook Pass for Rs 7
- Weekly Internet Pass for Rs 30
Idea Web Pass is an easy and convenient way to purchase an internet-access package. The web pass options are available on a prepaid basis, as well as on a postpaid one for mobile users on the Idea network.
“At Opera, we work towards connecting the world, and we believe that the web is for everyone. We trust that this partnership with Idea Cellular will help us to reach out to first-time users who have not been exposed to the web,” says Sunil Kamath, Vice President for South Asia, Opera Software. “We have observed an increase in the usage of mobile internet in this country, which will only continue to grow, inline with the expansion of 3G usage in more cities. Idea Web Pass will entice more users to get online and serve as a catalyst to boost mobile internet usage.”
“Idea has consistently focused on growing data penetration across the country; we understand that a lot of Idea users choose to access a few preferred sites rather than buying full data plans. Our partnership with Opera for the web pass will help us to reach out to those users and provide them with a convenient data-plan option. We believe that more and more internet users accessing web via mobile phones will usher in a new wave of mobile-data growth in the country,” says Sashi Shankar, Chief Marketing Officer, Idea Cellular.
All Idea users can subscribe to these offers for their daily internet dose. They can download Opera Mini from any of the popular app stores or by visiting m.opera.com from their mobile devices. Once Opera Mini is installed, they just need to click the “Idea Web Pass” Speed Dial entry to select the data package that’s right for them.
About IDEA Cellular
IDEA Cellular is the fastest growing and the 3rd largest player in the Indian Telecom space, with more than 128 million subscribers. With traffic over 1.5 billion minutes a day, Idea ranks among the Top 10 country operators in the world. Using the latest in technology, Idea provides world-class service delivery through the most extensive network of customer touch points. Idea’s customer service delivery platform is ISO 9001:2008 certified, making it the only operator in the country to have this standard certification. The company is the first mobile operator to introduce innovative value added services in the Indian telephony market, and has remained ahead of the industry in data product offerings. Idea is listed on the National Stock Exchange (NSE) and the Bombay Stock Exchange (BSE) in India.
IDEA Cellular is an Aditya Birla Group Company, India’s first truly multinational corporation operating in 36 countries. More information on Idea Cellular is available at www.ideacellular.com and on the Aditya Birla Group at www.adityabirla.com