Think global, app local

Vestel expands brands’ app offerings with Opera TV Store

Vestel, the largest TV manufacturer in Europe, has extended its content offering with the Opera TV Store, joining the growing list of customers launching Opera Software’s TV application platform. The move seeks to increase the volume of local app content rapidly across all Vestel’s Smart TV brands.

Vestel Opera TV Store

Vestel will use the Opera TV Store to expand their existing app portal rapidly across all new Vestel Smart TVs. These TVs will be available in Europe and most other regions from the second quarter of 2014 through Vestel’s own and OEM brands.

“Our clients are constantly seeking new customized services and a premium TV experience for their viewers. Increasing the quality and quantity of TV apps was of utmost importance, and Opera Software’s solution realizes this vision,” says Hakan Kutlu, Deputy General Manager at Vestel. “The capability to provide our clients with local applications, quickly and easily, was key in our decision to work with Opera. We encourage more clients and content owners to bring their content to the Opera TV Store and Vestel.”

The Opera TV Store features hundreds of entertaining and helpful apps, for everything from video on demand, music and games to news, social media and utilities. It has been deployed on millions of devices globally, including connected TVs, set-top boxes and Blu-ray Disc players.

This new agreement builds on an existing cooperation between Opera Software and Vestel, which have worked together since 2012. Vestel has deployed the Opera Devices Software Development Kit and Opera’s HbbTV technology on its TVs and set-top boxes, to power Vestel’s Smart TV solution including popular services such as YouTube on TV, BBC iPlayer and Spotify.

“We are excited to further strengthen our relationship with Vestel, and to bring Europe’s largest TV manufacturer on board as yet another customer for the Opera TV Store,” says Aneesh Rajaram, Senior Vice-President for TV & Devices, Opera Software. “Working with Vestel will enable the Opera TV Store to reach numerous new TV brands and markets, as well as rapidly increasing the audience for app providers and content owners in the store.”

Come and meet Opera Software at the TV Connect event in London, from March 18-20, at booth 153. To arrange a commercial or media meeting, contact Visit Vestel during TV Connect at booth 108.

(Image shows representative sample of Opera TV Store apps; availability of specific apps may vary by TV platform.) 

About Vestel

Vestel is a major player in the consumer electronics and household appliances with renowned products including television sets, B2B displays, mobile technologies, digital set-top boxes, and white goods. Group are comprised of 25 companies operating in manufacturing, technology development, marketing, and distribution fields. The company is recognized for its cutting edge designs, impressive product quality, big production capacity and superior market share growth.