Russian connected-TV users now have instant access to more than 130,000 full-length premium movies, sitcoms, cartoons, concerts and popular stand-up shows, thanks to new apps launched in the Opera TV Store application platform.
With these apps, connected-TV audiences can access catalogs of the Rutube, ivi.ru, Zoomby and Now.ru online video websites on the main, big TV screen and watch popular TV shows, such as Comedy Battle, Univer, Nasha Russia and many other big hits – all from the comfort of their sofas.
The Rutube apps were created with Opera TV Snap technology, which transforms online video content into ready-to-run apps fully optimized for Smart TV devices – in no time and at no cost.
End-to-end solution for content owners and publishers
Opera TV Snap is the fastest way for video publishers to reach new audiences via the home’s biggest screen. It also enables content owners to monetize their existing video catalogs through Opera’s own ad networks and similar partnerships.
Apps created with Opera TV Snap are distributed through the Opera TV Store, an HTML5-based application platform that gives users a rich selection of entertaining and informative apps.
The Opera TV Store is currently shipped on millions of devices with pay-TV operators and major television, Blu-ray Disc players and set-top-box manufacturers including Sony, TiVo, Samsung, RCA, TCL, Vestel, Amino, Changhong, Humax, Hisense, Konka, Skyworth and more.
“Today, we are witnessing immense growth in the online video market in Russia, driven by the wide adoption of Smart TVs. It’s projected that 10 million Smart TVs will have been sold in Russia by the end of 2014, and this number will grow three-fold in 2017. Bringing Rutube, ivi.ru, Zoomby and Now.ru’s video content to the Opera TV Store is great news for Russian viewers. They will now have a great choice of the best content, which they can get on their TV screens with just a click,” says Daniel Nordberg, Head of Content Acquisition at Opera Software.
Publish your app
If you have an online video channel that’s ready to hit prime time as a TV app, visit opera.com/tvsnap/ and click “Get started”. Add the details of your channel, and your TV app will be generated in less than a minute, ready to submit for moderation.