Opera TV Store expands content portfolio with major U.S. brand in eSports industry
Gaming fans can now enjoy Major League Gaming (MLG) content on their Smart TV devices with the new MLG.tv app in the Opera TV Store. MLG, a leader in eSports, has produced more than 1,000 hours of original content and premier eSports competitions. Through the Opera TV Store on Sony, Samsung, HiSense, and RCA devices in addition to Amazon Fire TV, MLG will be able to reach new audiences, while viewers will enjoy premium eSports content.
MLG leverages Opera TV Snap capabilities
MLG created its app with Opera TV Snap, the breakthrough app-creating tool, which now also supports live streaming. Opera TV Snap makes it possible for broadcasters and owners of online video content to transform their online video channels and catalogs into video apps for Smart TVs.
“Opera is helping us bring our premium gaming programming to viewers who have become increasingly harder to reach through linear television,” says Don Reilley, EVP of Global Ad Operations [for MLG]. “Collaborating with its product and engineering teams has proven to be an effective and hassle-free way to bring our app to Opera and increase our reach through a variety of connected devices with minimal investment,” adds Reilley.
Premium gaming content on the Opera TV Store
The Opera TV Store is a cloud-based HTML5-based storefront of exciting web apps optimized for TV. Opera TV Store apps also run from the cloud and suit any screen size or resolution. App categories span Video, Music, Social Networking, Games, and News and Information, making it easier for the user to discover and enjoy the extensive app portfolio.
“With gaming and e-sports gaining tremendous popularity both in usage and our consumer base, we saw it as a natural fit for us to extend our platform capabilities to support MLG.tv,” says Michael Winneker, Director of Content Acquisition at Opera TV, “We are excited to expand MLG’s presence on Smart TV devices and reach millions of new viewers through our extensive distribution partnerships.”
Transform an online video into a TV app in an instant
Reaching millions of new viewers with Opera TV Snap is fast and easy. By using the Opera TV Snap technology, MLG was able to transform its online video channel into a TV app in no time and at no cost. Content publishers can visit www.opera.com/tvsnap/ and click “Get started” to create their own apps. After adding the details of their video channels, Opera TV Snap will automatically load all the videos from their online video catalogs into new Smart TV apps, ready to submit for review.
The Opera TV Store is currently shipped on millions of devices with pay-TV operators and major television, Blu-ray Disc players and set-top-box manufacturers including Sony, TiVo, Samsung, RCA, TCL, Vestel, Amino, Changhong, Humax, Hisense, Konka, Skyworth and more.
If you are a content owner and want to create your own TV app with Opera TV Snap go to http://opera.com/tvsnap/.
Founded in 2002, MLG is a fully integrated eSports operator incorporating online tournaments, streaming and live events to promote the growth and awareness of eSports worldwide. MLG.tv provides a platform for high-quality competition that reaches 27 million highly engaged fans each month via web, mobile and OTT devices.
For more information about MLG, go to www.mlg.tv.
About Opera TV
The Opera TV portfolio powers rich web experiences on tens of millions of Smart TVs, set-top boxes, Blu-ray Disc players and chipsets for more than 60 customers, including Sony, TiVo, Samsung, Swisscom, Philips, Vestel and TCL.Tap into the complete suite of tools for creating compelling connected-TV experiences. The Opera TV ecosystem spans the Opera TV Store app platform with hundreds of entertaining apps tailor-made for TV, Opera Devices SDK (software development kit) for creating and rendering HTML5-based user interfaces, and the Opera TV browser for reaching the full web. Opera TV offers solutions for OEMs, pay-TV operators, broadcasters and content publishers. With the Opera Mediaworks advertising platform, Opera TV can help monetize and drive traffic to content through an end-to-end advertising solution. Visit www.opera.com/tv/ to learn more.