Opera Mediaworks and comScore release new native video ad effectiveness study for auto-playing, in-feed environments.
Aggregated results from top brands that most closely followed Opera Mediaworks’ creative best practices saw a 2x increase in purchase intent over that of the entire study. With the rapid growth of native, in-feed, auto-play video, Opera Mediaworks and comScore (NASDAQ: SCOR) have partnered on an industry-first study on the subject to better understand ad […]