Opera announces Opera Ads, a powerful, content-based native advertising platform 

Early access program launched in selected markets

Oslo, Norway, May 15th 2019. Opera Limited (Nasdaq: OPRA) (“Opera”), one of the world’s major browser developers, and leader on AI driven digital content, announced today a new product – Opera Ads – which serves the needs of digital marketers worldwide. The new platform gives advertisers a unique opportunity to reach and engage with more than 320 million Opera users worldwide with an innovative, content-based ad experience within Opera’s global inventory and across its portfolio of products.

“With Opera Ads, we are opening the Opera ecosystem to advertisers, allowing them to run more precisely targeted campaigns and improve the control of their media buy,” says Per Wetterdal, VP Global Business Development, Opera. “We make sure your ads will be served with a premium placement in connection with an engaging content experience”.

Based on user intent and contextual relevance, Opera Ads offers an intelligent advertising solution to digital agencies, publishers and brands to connect and engage with the Opera audiences at a global scale and with geo-targeting capabilities. The platform offers transparency, unique and controllable ad placements, reach and budget management based on the support of fixed and dynamic pricing models. Opera Ads is available in both traditional and programmatic buying models. In this way, Opera Ads provides a trusted and relevant environment for users, advertisers and simplifies the campaign performance evaluation.

Opera Ads is designed to be the platform-of-choice for advertisers seeking the opportunity to reach a scaled and engaged audience in a highly transparent fashion across the fastest growing mobile digital markets.
Advertisers seeking further information about Opera Ads can send an email to opera-ads@opera.com.


About Opera

Founded in 1995 in Norway, Opera delivers browsers and AI-driven digital content discovery solutions to more than 320 million people worldwide. The company remains one of the most innovative browser creators in the world. Opera is listed on Nasdaq under the OPRA ticker symbol.