Opera Mediaworks’ Q2 report also shows entertainment dominating evening hours, peak morning use of sports apps The very first app most U.S. mobile users open in the morning is for social networking, and the last one at night is for entertainment – but the app category with the highest loyalty, or frequent and consistent use, […]
Mobile marketers combine technology and art to create breakthrough mobile advertising experiences Opera Mediaworks, the first mobile ad platform built for brands, today announced the launch of its global creative studio, Opera House. With more than 60 well-known creative innovators and mobile marketing masterminds spread across the globe, Opera House arms brands and agency leaders […]
Opera integrates cyscon’s security software to protect German users from phishing attacks Opera Software is now offering a new, integrated security solution in its browsers to protect German users from phishing attacks, thanks to an agreement with cyscon, a company specializing in online security. cyscon’s solution consists of an anti-phishing feed, PhishKiller, which is specifically geared […]
Within media categories, Social Networking takes the No. 1 spot from Music, Video and Media – also for the first time Mobile advertising data from first quarter of 2015 shows Android not just leading in traffic, but now revenue, holding a 45.8% share of total revenue generated on the platform, Opera Mediaworks discloses today in […]
Millions of Internet users can now take control of their online privacy and security, empowered by Opera Software’s acquisition of SurfEasy. Opera Software announced today that it has acquired SurfEasy Inc., a leading Toronto-based company that provides an easy-to-use VPN solution for protecting customers’ online privacy and security on smartphones, tablets and computers. Do more […]
Opportunities arise for commerce, ad revenue and unique data plans Africa is poised to become a hotbed for mobile growth and commerce in the coming years, according to Opera Mediaworks’ State of Mobile Advertising report released today. Mobile is the driving force behind the continent’s accelerating internet adoption. Based on data from two of Opera’s […]
Opera Mediaworks sees big potential in the continent as brands, agencies and publishers shift to marketing on mobile With smartphone adoption, mobile ad impression and mobile broadband penetration on the rise, Opera Mediaworks announced today its plans to expand in the fast-growing Asia Pacific region. Asia, an emerging market in mobile advertising Smartphone adoption rates […]
Rich-media and video ads, plus strong demand for app installs, keeps iOS on top Android captured the majority (63%) of mobile ad traffic in Q4, but Apple retained its lead in revenue generation, according to the State of Mobile Advertising report released today by Opera Mediaworks. Apple’s favorable position in Western markets, such as the […]
Opera Mediaworks launches the Native Video Fund. Over 15 global brands as well as creative and media agencies partner for launch in Q1 2015 Opera Mediaworks today announced the launch of the Native Video Fund, a program devoted to answering the digital advertising industry’s need for a mobile-first approach to video creative. The Fund, supported […]
Brands can now reach specific target groups based on users’ handsets and their app and mobile web browsing habits, according to a new report out today. The first part of the UK Mobile Audience Insight report by Opera Mediaworks, the world’s largest mobile advertising platform, is designed to guide brands’ mobile advertising strategies. The report […]
