Rich-media and video ads, plus strong demand for app installs, keeps iOS on top Android captured the majority (63%) of mobile ad traffic in Q4, but Apple retained its lead in revenue generation, according to the State of Mobile Advertising report released today by Opera Mediaworks. Apple’s favorable position in Western markets, such as the […]
Opera Mediaworks launches the Native Video Fund. Over 15 global brands as well as creative and media agencies partner for launch in Q1 2015 Opera Mediaworks today announced the launch of the Native Video Fund, a program devoted to answering the digital advertising industry’s need for a mobile-first approach to video creative. The Fund, supported […]
Brands can now reach specific target groups based on users’ handsets and their app and mobile web browsing habits, according to a new report out today. The first part of the UK Mobile Audience Insight report by Opera Mediaworks, the world’s largest mobile advertising platform, is designed to guide brands’ mobile advertising strategies. The report […]
Signal360, ROXIMITY, Pulsate, Pinpoint Mobile among companies in new Opera Mediaworks Strategic Beacon Alliance The first multi-company partnership of beacon technology companies, announced today by the Opera Mediaworks Innovation Lab, aims to help advertisers improve mobile-media targeting, audience segmentation and measuring, thus making their buying smarter. The Opera Mediaworks Strategic Beacon Alliance comprises Signal360 (formerly […]
Opera looks at how global consumers use mobile devices to shop online and which mobile advertisers capture consumers’ attention A new report from Opera reveals how global consumers use their mobile devices to shop online. It breaks down mobile shopping trends by time of year, days of the week and geography, and showcases the top […]
Mobile video optimization simplifies first steps to NFV implementation Opera Software’s Skyfire unit today announced a strategic partnership with Huawei in which Skyfire’s Rocket Optimizer platform will be made available to mobile operators in Huawei’s Cloud Edge Virtual Multi-Service Engine (vMSE). Rocket Optimizer, Opera and Skyfire’s mobile video optimization and experience assurance solution, is the […]
Opera Mediaworks expands “RISe” Retail Intelligence Suite ahead of Black Friday and holiday shopping season Retail marketers can now understand the impact of their mobile media advertising campaigns during Black Friday and other e-commerce sales — even if consumers use multiple devices before completing a purchase. With the help of Opera Mediaworks’ cross-screen attribution system, […]
Mobile operators globally can benefit from a net gain of at least $28.7 billion over five years by deploying mobile video and data optimization technology in their networks, according to new findings from ABI Research, revealed by Opera Software’s Skyfire unit today. The independent research, carried out on behalf of Skyfire, details how video and […]
New mobile ad unit taps into “connected home” New mobile ad technology, developed by Opera Mediaworks in partnership with the entertainment marketing and rewards platform Viggle, gives TV network advertisers the ability to offer a brand-new call to action, Add-to-DVR, as part of their mobile campaigns. Add-to-DVR technology Adapted from Viggle’s Reminder technology, the ad unit communicates […]
Opera Mediaworks’ State of Mobile Advertising report reveals top trends for the third quarter of 2014 Android continues to close the gap with iOS in mobile advertising revenue, while its share of impressions is now almost double that of iOS, according to the Opera Mediaworks’ State of Mobile Advertising report, released today. Earlier this year, […]
