Strategic affiliates Opera chooses PriceGrabber technology for shopping comparisons
Oslo, Norway and Los Angeles, CA – May 7, 2001
Opera Software, the creator of the Opera Web Browser and an industry leader in the desktop and Internet device market, and Pricegrabber.com, a leader in Internet shopping comparison services, today announced a strategic affiliate agreement. Opera 5 will feature the Pricegrabber shopping comparison services as part of it’s integrated search box.
“Opera users are among the most active users of online shopping channels,” says Rolf Assev, Executive Vice President of Sales and Marketing for Opera. “PriceGrabber allows users to quickly find the best deals on the most popular items such as electronics, computer hardware and software. And we have made this even easier by integrating shopping comparison right into the Opera 5 browser,” he ends.
Since the successful launch of Opera’s free version in December 2000, it has received unprecedented praise from users and critics around the world. Free Opera 5 has dramatically increased Opera’s user base, with around 20,000 new people joining in every day.
“The Opera user is a great fit for PriceGrabber,” said Tamim Mourad, CEO of PriceGrabber. “We’re excited to work with this unique company and technology,and look forward to widespread use of the integrated PriceGrabber shopping comparison functionality within Opera 5.”
PriceGrabber has grown dramatically since the site was launched with a single shopping comparison channel in 1999. The PriceGrabber site now includes millions of products in eight shopping channels (computers, software, electronics, video games, movies, music, books and toys). PriceGrabber hosts over 1.5 million shoppers monthly.
PriceGrabber, named as one of ZDNet’s Top 10 Best Practices Web Sites, is a pioneer in online shopping comparison. The company’s web site is the startingpoint for savvy shoppers who value their time, money and privacy.
PriceGrabber’s unique services include BottomLinePrice calculation, detailed product information, email notification of the best prices on the Internet, side-by-side product comparisons, expert and consumer reviews, and wireless access from WAP-enabled phones and other devices, making PriceGrabber a valuable ally for any shopper. The company offers price comparison in English (at www.pricegrabber.com), Spanish (at www.preciomania.com) and Portuguese (at www.precomania.com). PriceGrabber is headquartered in Los Angeles, CA.
About Opera Software
Opera Software ASA is an industry leader in the development of Web browsersfor the desktop and device markets. The Opera browser has receivedinternational recognition from end-users and the industry press for beingfaster, smaller and more standards-compliant than other browsers. OperaSoftware ASA is a privately held company headquartered in Oslo, Norway. Learnmore about Opera at www.opera.com.
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