Opera Partners with Chinese keyword alternative 3721
Oslo, Norway and Beijing, China — July 15, 2002
Opera Software ASA and Inter China Network Software Co. Ltd. (aka 3721, for the Web site www.3721.com.) today announced that 3721’s keyword technology will be available in the Chinese version of Opera’s desktop browsers.
Chinese Internet users face a challenge unfamiliar to many English and Roman alphabet language users, that the ASCII character based Domain Name navigation system is non-intuitive and difficult to use.
“We are thrilled to continue to serve Chinese users with a keyword alternative,” says Dean Kakridas, VP desktop products, Opera Software ASA. “Opera is all about making the Internet more easily available to everyone. With 3721, users can type in Chinese names without learning or remembering English URLs. It adds extra power to Opera’s long-term goal of offering a faster and more effective Internet experience.”
3721’s real-name technology will be implemented in Opera’s Chinese version starting immediately.
Inter China Network Software Co. Ltd ((aka 3721, for the Web site www.3721.com.) is the pioneer and market leader for providing Chinese Keyword services in China. Chinese Keyword service enables Internet users in China to navigate the web and search for relevant on-line information by using real world identities and familiar names, rather than having to remember cumbersome domain names/URLs.
About Opera Software
Opera Software ASA is an industry leader in the development of Web browsers for the desktop and embedded markets, partnering with companies such as IBM, AMD, Symbian, Canal+ Technologies, Ericsson, Sharp and Lineo. The Opera browser has received international recognition from end users and the industry press for being faster, smaller and more standards-compliant than other browsers. Opera is available on Windows, Mac, Linux/Solaris, Symbian OS and QNX. Opera Software ASA is a privately held company headquartered in Oslo, Norway. Learn more about Opera at www.opera.com.