Opera Mediaworks starts mobile ad sales in Russia

Opera Mediaworks, a fully-owned subsidiary of Opera Software, today announced that the company will start sales of mobile advertisements in Russia to advertisers and ad agencies through three authorized sales houses: AddinApp, iVengo Mobile and Mobio. The sales houses will be responsible for sales, accounting and billing processes.

Opera Mediaworks is the world’s largest mobile advertising platform, serving more than 13.000 sites and applications and delivering more than 60 billion ad impressions per month, 1.3 billion of which are delivered in Russia.

“Less than a month has passed since we presented our mobile advertising platform to representatives from the largest Russian advertising agencies. Today, we are happy to announce the long anticipated launch of mobile advertising sales in Russia, and the official sales houses involved. Russian advertisers will now be able to make use of all the advantages of the Opera Mediaworks platform, which is the absolute world leader in terms of coverage, amount of inventory and premium content ad spaces,” says Elena Pikunova, Head of Advertising Sales in Russia at Opera Mediaworks.

About Opera Mediaworks

Opera Mediaworks is the world’s largest mobile advertising platform, helping to power the global mobile economy. We improve efficiency, through technology, innovation, transparency and trust, to create an open and vibrant marketplace for publishers and advertisers across the globe. Opera Mediaworks includes AdMarvel, an ad-serving and mediation platform; Mobile Theory, a premium mobile ad network in the U.S.; 4th Screen Advertising Ltd., a premium ad network in the United Kingdom; and Mediaworks Performance, a results-driven mobile ad network. Also included are impressions served within Opera mobile properties, including the Opera Mini Smart Page and the Opera Mobile Store. Opera Mediaworks is part of the Opera Group.