Opera TV Snap apps debut on Amazon Fire TV

A series of video apps created via the Opera TV Snap technology has debuted today on Amazon Fire TV, a tiny box that plugs into an HDTV for easy and instant access to entertainment services, low-cost video rentals, games and much more. The move brings more apps to the streaming media player, with further Opera TV Snap apps set to launch on Amazon Fire TV in future.

The Opera TV Snap apps – Cops, The North Face, Young Hollywood, FashionTV, Green.TV, GTChannel, ArrivalTV, Mahogany, Outside Television and EpicTV – have been specially selected to bring a diverse range of video content to Amazon Fire TV, including motoring, music, travel, celebrity gossip, extreme sports, the great outdoors and more.

Amazon Fire TV debuts apps developed with the Opera TV Snap technology

Opera TV Snap automatically transforms online video channels into apps fully optimized for Smart TV devices and set-top boxes such as Amazon Fire TV. There is no cost for video content publishers to create an app, which is ready within a few clicks and within a few short minutes. As well as handling app development and distribution, Opera TV Snap enables monetization for content publishers via the leading Opera Mediaworks advertising platform.

“We’re thrilled to provide customers with new and innovative Opera TV Snap apps on Amazon Fire TV,” said Steve Rabuchin, Vice President, Amazon Appstore. “With the Opera TV Snap technology, we’re able to offer our customers incredibly diverse video content across a wide range of categories.”

Increasing the reach of Opera TV Snap

The deployment of these apps on Amazon Fire TV, outside Opera Software’s own Opera TV Store, positions Opera TV for the first time as an app publisher for other TV application platforms. This brings the potential for content providers to massively increase their audience reach when generating apps via Opera TV Snap, in addition to distributing their apps via the major manufacturers and pay-TV operators already offering the Opera TV Store.

“Opera Software has always heralded Opera TV Snap as the fastest way for video content owners to reach millions of new viewers across the globe, and that has been proven yet again with the launch of Opera TV Snap apps on Amazon Fire TV,” said Aneesh Rajaram, Senior Vice President for TV & Devices, Opera Software. “We are excited to offer Opera TV Snap publishers yet another platform for massively increasing their audiences, via Amazon Fire TV.”

Publish your app

Keen to reach new audiences and turn your video channel into a TV app in a snap? Simply visit opera.com/tvsnap/ and click “Get started”. Here you can add the details for your video channel, which will be transformed into a TV app in under a minute and ready to submit for review.

Viewers can find the apps created through Opera TV Snap by searching for the specific app by name, using voice search or keyboard search via the Amazon Fire TV remote control. Or, from the Amazon Fire TV home screen, select Apps from the menu on the left; then, look through the relevant content category, among Lifestyle, Sports, Music, Travel and Entertainment. Check out the video to learn more about the breakthrough Opera TV Snap technology:


About Opera TV

The Opera TV portfolio powers rich web experiences on tens of millions of Smart TVs, set-top boxes, Blu-ray Disc players and chipsets for more than 50 customers, including Sony, TiVo, Samsung, Swisscom, Philips, TCL and Sharp.
Tap into the complete suite of tools for creating compelling connected-TV experiences. The Opera TV ecosystem spans the Opera TV Store app platform with hundreds of entertaining apps tailor-made for TV, Opera Devices SDK (software development kit) for creating and rendering HTML5-based user interfaces, and the Opera TV browser for reaching the full web. Opera TV offers solutions for OEMs, pay-TV operators, broadcasters and content publishers. With the Opera Mediaworks advertising platform, Opera TV can help monetize and drive traffic to content through an end-to-end advertising solution. Visit www.opera.com/tv/ to learn more.