Vietnam’s first Opera-powered “all you can eat” app store available for Vinaphone subscribers

Unlimited downloads of premium apps and games for VND 15,000 per week

Opera Software and Vinaphone are introducing the first subscription “all-you-can-eat” app-store model in Vietnam. Vinaphone users can download all the premium apps and games they want for an entire week for VND 15,000 (USD 0.7).

Vinaphone users can download all the premium apps and games they want for an entire week for VND 15,000

Vinaphone’s “all-you-can-eat” app storefront- AppMarket comes from the Opera Mobile Store, which provides about 300,000 apps and games for Android smartphone users, as well as Java, BlackBerry, and Symbian users. Subscribers will be able to enjoy thousands of premium apps ranging from Games, Productivity, News and Health to Security from this Opera-powered app store. Popular premium game downloads include Minecraft, Angry Birds, Star Wars II, My Talking Tom, Drag Racing 3D and Ice Age.

No credit card? No problem!

No credit cards are necessary; Vinaphone users can subscribe to the plan simply by sending “DK UD” to 1556 via SMS or by confirming their online subscription at appmarket.vinaphone.com.vn. The first week is free of charge, so customers have a chance to try it out risk free. The subscription plan will be renewed automatically every week, with subscribers able to cancel their subscriptions at any time before the new subscription period starts.

Weekly-app-subscription model will reshape the Vietnamese app-market landscape

“Downloading and purchasing premium apps and games just became much easier and more affordable in Vietnam. Consumers now have the option to download premium apps without needing credit cards, directly from their operator’s store front,” says Viet Anh Nguyen, Country Manager of Vietnam at Opera Software, “We are excited to bring this “all-you-can-eat” app-subscription model to Vietnam with Vinaphone. We also hope that this model can provide increased marketing and monetization opportunities for both Vietnamese app developers and operators.”

Opera takes care of the app store’s operations and administration on Vinaphone’s behalf, continuously rotating and refreshing the apps in the store, with a steady stream of new apps being created and added each week by thousands of app developers.

Learn more about the Opera Subscription Mobile Store at http://www.operasoftware.com/products/subscription-mobile-store/.