Category Archives: general

In-app mobile ad for Lexus GS F features Immersion TouchSense® Technology Opera Mediaworks, the world’s highest quality mobile advertising and marketing platform, and Immersion Corporation (NASDAQ:IMMR), the leading developer and licensor of haptic technology, today announced a new mobile advertising campaign for Lexus that is enhanced with Immersion’s TouchSense® technology. Lexus, in partnership with its […]

Advertisers can now segment and target consumers based on where they went in the real world with new and improved precision Opera Mediaworks, the world’s highest quality mobile advertising and marketing platform today announced a new partnership with Unacast to provide beacon and proximity data for retargeting at scale to the world’s top advertisers for […]

Rovio partners with Opera to bring new premium games to the Opera Apps Club service Rovio, the creator of Angry Birds, has partnered with Opera to bring Rovio’s family of games to the Opera Apps Club service. Thanks to this partnership, Opera Apps Club subscribers will enjoy four of Rovio’s blockbuster titles, including Angry Birds […]

“All you can eat” subscription service for premium Android apps now available Opera today launched globally its unique, “Netflix-style” subscription service for premium Android apps. The Opera Apps Club brings value to carriers, developers and users by offering an alternative distribution and monetization model for apps based on an unlimited “all you can download” subscription […]

New team is the #1 mobile advertising player in the Scandinavian region At Opera Mediaworks, we take being the world’s leading independent mobile advertising platform very seriously. But there’s one key piece of the global domination puzzle that’s been missing: Scandinavia.   Today, we are proud to announce that Opera Mediaworks has made a substantial […]

Mars Chocolate North America, TruMoo and Horizon Media use offline data to improve delivery and measurement of mobile ads Opera Mediaworks, the first mobile ad platform for brands, and Nielsen Catalina Solutions (NCS), the leader in buyergraphic media activation and sales measurement for CPG marketers, today announced a collaboration that will allow CPG advertisers to […]

After serving as CEO of Opera Mediaworks since its inception in 2010, Mahi de Silva has decided to step down from his executive position and will assume a strategic advisor role. Effective December 7, 2015, Will Kassoy took over as CEO of Opera Mediaworks. Will previously served as CEO of AdColony, acquired by Opera Mediaworks in 2014.  As […]

Rapid smartphone adoption continues, fueling revenue growth via high-value, rich-media and video ads Asia Pacific (APAC) and Oceania are showing a clear and rapid transition to smartphones, according to a Q3 State of Mobile Advertising study from Opera Mediaworks and the Mobile Marketing Association (MMA), released today. Even in markets where the transition from feature […]

Trial underway with Opera Mediaworks allows advertisers to extend TV ad experience to the same consumers on mobile AT&T1 AdWorks is trialing the ability to offer an integrated addressable advertising2 campaign across TV and mobile devices. This trial will let advertisers reach the same consumers with the same message across multiple screens and is powered […]

In Q3 report, Opera Mediaworks’ global ad platform also shares mobile behavior and trends from Turkey, Saudi Arabia Apple significantly recaptured the no. 1 position in mobile monetization back from Android in Q3 2015, according to the Q3 2015 State of Mobile Advertising report out today from Opera Mediaworks. Android first took the lead in […]