Category Archives: general

Mars Chocolate North America, TruMoo and Horizon Media use offline data to improve delivery and measurement of mobile ads Opera Mediaworks, the first mobile ad platform for brands, and Nielsen Catalina Solutions (NCS), the leader in buyergraphic media activation and sales measurement for CPG marketers, today announced a collaboration that will allow CPG advertisers to […]

After serving as CEO of Opera Mediaworks since its inception in 2010, Mahi de Silva has decided to step down from his executive position and will assume a strategic advisor role. Effective December 7, 2015, Will Kassoy took over as CEO of Opera Mediaworks. Will previously served as CEO of AdColony, acquired by Opera Mediaworks in 2014.  As […]

Rapid smartphone adoption continues, fueling revenue growth via high-value, rich-media and video ads Asia Pacific (APAC) and Oceania are showing a clear and rapid transition to smartphones, according to a Q3 State of Mobile Advertising study from Opera Mediaworks and the Mobile Marketing Association (MMA), released today. Even in markets where the transition from feature […]

Trial underway with Opera Mediaworks allows advertisers to extend TV ad experience to the same consumers on mobile AT&T1 AdWorks is trialing the ability to offer an integrated addressable advertising2 campaign across TV and mobile devices. This trial will let advertisers reach the same consumers with the same message across multiple screens and is powered […]

In Q3 report, Opera Mediaworks’ global ad platform also shares mobile behavior and trends from Turkey, Saudi Arabia Apple significantly recaptured the no. 1 position in mobile monetization back from Android in Q3 2015, according to the Q3 2015 State of Mobile Advertising report out today from Opera Mediaworks. Android first took the lead in […]

First campaign features “shaking” effect for ‘Stoli®: THE Vodka’ ad Opera Mediaworks, the first mobile ad platform built for brands, and Immersion Corporation (NASDAQ:IMMR), the leading developer and licensor of haptic technology, today in partnership with Stoli® Vodka and Horizon Media, announced the launch of touch-enhanced mobile advertising on Opera Mediaworks’ mobile ad platform. This […]

Mobile-ad impression growth in the region led by Mexico, Brazil and Argentina Latin America (LatAm) takes the lead as the fastest-growing mobile ad market globally, now capturing nearly 8% of the global market, based on data from Opera Mediaworks’ global mobile ad platform that reaches over 1.1 billion consumers each month. In addition, three LatAm […]

Instant-Play™ HD Mobile in-app video inventory now integrated for viewable measurement by Moat Opera Mediaworks, the first mobile ad platform built for brands, announced today that its Instant-Play ™ HD mobile in-app video ad SDK has been integrated with Moat Analytics, providing advertisers with the ability to transact on viewable in-app video impressions. As one of […]

NFV-ready platform now supercharged for private or public cloud deployments Opera announced today the availability of two important new Network Function Virtualization (NFV) features: containers and cloud elasticity. Opera’s Rocket suite of analytics, optimization and monetization applications for service providers is already known for being first to market in virtualization, with deployments on virtual machines in public […]

Opera Mediaworks identifies business-growth opportunity from Australia’s high interest in video advertising and four times the global average for video-ad impressions Opera Mediaworks, the first mobile ad platform built for brands, today announced its expansion in Australia to better service the growing demand for mobile ads, particularly video ads. According to Opera Mediaworks’ State of […]