First campaign features “shaking” effect for ‘Stoli®: THE Vodka’ ad Opera Mediaworks, the first mobile ad platform built for brands, and Immersion Corporation (NASDAQ:IMMR), the leading developer and licensor of haptic technology, today in partnership with Stoli® Vodka and Horizon Media, announced the launch of touch-enhanced mobile advertising on Opera Mediaworks’ mobile ad platform. This […]
Mobile-ad impression growth in the region led by Mexico, Brazil and Argentina Latin America (LatAm) takes the lead as the fastest-growing mobile ad market globally, now capturing nearly 8% of the global market, based on data from Opera Mediaworks’ global mobile ad platform that reaches over 1.1 billion consumers each month. In addition, three LatAm […]
Instant-Play™ HD Mobile in-app video inventory now integrated for viewable measurement by Moat Opera Mediaworks, the first mobile ad platform built for brands, announced today that its Instant-Play ™ HD mobile in-app video ad SDK has been integrated with Moat Analytics, providing advertisers with the ability to transact on viewable in-app video impressions. As one of […]
NFV-ready platform now supercharged for private or public cloud deployments Opera announced today the availability of two important new Network Function Virtualization (NFV) features: containers and cloud elasticity. Opera’s Rocket suite of analytics, optimization and monetization applications for service providers is already known for being first to market in virtualization, with deployments on virtual machines in public […]
Opera Mediaworks identifies business-growth opportunity from Australia’s high interest in video advertising and four times the global average for video-ad impressions Opera Mediaworks, the first mobile ad platform built for brands, today announced its expansion in Australia to better service the growing demand for mobile ads, particularly video ads. According to Opera Mediaworks’ State of […]
Aggregated results from top brands that most closely followed Opera Mediaworks’ creative best practices saw a 2x increase in purchase intent over that of the entire study. With the rapid growth of native, in-feed, auto-play video, Opera Mediaworks and comScore (NASDAQ: SCOR) have partnered on an industry-first study on the subject to better understand ad […]
The company celebrates its 20th anniversary by offering free mobile internet access in 20 Indian cities Residents of many cities in India can enjoy exploring the web for free from their mobile phones. Opera Software, makers of the popular Opera Mini mobile browser have launched Web on Wheels (WOW), featuring a specially-equipped WOW car that […]
Opera to power Data Saver feature on all Xiaomi devices worldwide in the brand-new MIUI 7 OS, offering substantial data savings to consumers across all apps. Opera Software has announced a partnership with leading smartphone company, Xiaomi, to power a new Data Saver feature through integration of the Opera Max technology. This will bring an […]
Mobile users are consuming Social Networking & News content, but Business & Finance yields the most revenue Smartphone use in the Asia Pacific region continues to grow at a pace on par with the rest of the world, with page-view volume on mobile websites and apps approaching global averages, according to today’s APAC State of […]
Opera Software announced today its acquisition of Bemobi, a leading, subscription-based mobile-app-discovery service in Latin America. Bemobi offers a unique, one of a kind, “Netflix-style” subscription service for premium Android apps. Working with mobile operators, Bemobi’s proprietary app-wrapping technology allows smartphone owners access to unlimited use of premium mobile apps for a small weekly fee. […]
