Category Archives: general

Opera’s Rocket platform extends lead in NFV applications, with new container support and elasticity

NFV-ready platform now supercharged for private or public cloud deployments Opera announced today the availability of two important new Network Function Virtualization (NFV) features: containers and cloud elasticity. Opera’s Rocket suite of analytics, optimization and monetization applications for service providers is already known for being first to market in virtualization, with deployments on virtual machines in public […]

Australia’s marketers keen on mobile video, drive Opera Mediaworks expansion

Opera Mediaworks identifies business-growth opportunity from Australia’s high interest in video advertising and four times the global average for video-ad impressions Opera Mediaworks, the first mobile ad platform built for brands, today announced its expansion in Australia to better service the growing demand for mobile ads, particularly video ads. According to Opera Mediaworks’ State of […]

Opera Mediaworks and comScore release new native video ad effectiveness study for auto-playing, in-feed environments.

Aggregated results from top brands that most closely followed Opera Mediaworks’ creative best practices saw a 2x increase in purchase intent over that of the entire study. With the rapid growth of native, in-feed, auto-play video, Opera Mediaworks and comScore  (NASDAQ: SCOR) have partnered on an industry-first study on the subject to better understand ad […]

Opera launches ‘Web on Wheels’ Wi-Fi-enabled car

The company celebrates its 20th anniversary by offering free mobile internet access in 20 Indian cities Residents of many cities in India can enjoy exploring the web for free from their mobile phones. Opera Software, makers of the popular Opera Mini mobile browser have launched Web on Wheels (WOW), featuring a specially-equipped WOW car that […]

Xiaomi and Opera Software plan to stretch consumers’ mobile data plans in MIUI 7

Opera to power Data Saver feature on all Xiaomi devices worldwide in the brand-new MIUI 7 OS, offering substantial data savings to consumers across all apps. Opera Software has announced a partnership with leading smartphone company, Xiaomi, to power a new Data Saver feature through integration of the Opera Max technology. This will bring an […]

Opera acquires Bemobi, becoming the industry leader in discovery and monetization services for Android apps in emerging markets

Opera Software announced today its acquisition of Bemobi, a leading, subscription-based mobile-app-discovery service in Latin America. Bemobi offers a unique, one of a kind, “Netflix-style” subscription service for premium Android apps. Working with mobile operators, Bemobi’s proprietary app-wrapping technology allows smartphone owners access to unlimited use of premium mobile apps for a small weekly fee. […]

Social media is the first “app of the day”, Entertainment dominates the evening hours

Opera Mediaworks’ Q2 report also shows entertainment dominating evening hours, peak morning use of sports apps The very first app most U.S. mobile users open in the morning is for social networking, and the last one at night is for entertainment – but the app category with the highest loyalty, or frequent and consistent use, […]

Opera Mediaworks unveils Opera House, a global creative studio for brands and agencies

Mobile marketers combine technology and art to create breakthrough mobile advertising experiences Opera Mediaworks, the first mobile ad platform built for brands, today announced the launch of its global creative studio, Opera House. With more than 60 well-known creative innovators and mobile marketing masterminds spread across the globe, Opera House arms brands and agency leaders […]

More online security with the Opera browsers

Opera integrates cyscon’s security software to protect German users from phishing attacks Opera Software is now offering a new, integrated security solution in its browsers to protect German users from phishing attacks, thanks to an agreement with cyscon, a company specializing in online security. cyscon’s solution consists of an anti-phishing feed, PhishKiller, which is specifically geared […]