New mobile ad unit taps into “connected home” New mobile ad technology, developed by Opera Mediaworks in partnership with the entertainment marketing and rewards platform Viggle, gives TV network advertisers the ability to offer a brand-new call to action, Add-to-DVR, as part of their mobile campaigns. Add-to-DVR technology Adapted from Viggle’s Reminder technology, the ad unit communicates […]
Opera Mediaworks’ State of Mobile Advertising report reveals top trends for the third quarter of 2014 Android continues to close the gap with iOS in mobile advertising revenue, while its share of impressions is now almost double that of iOS, according to the Opera Mediaworks’ State of Mobile Advertising report, released today. Earlier this year, […]
Lufthansa among first to use the Selfie ad unit in personalized travel campaign Advertisers can now integrate high-quality selfies into their mobile ad campaigns and showcase products in 3D panoramic mode, enabled through a partnership between leading mobile advertising platform Opera Mediaworks and Celtra, creative, analytics and optimization platform for display advertising. The partnership, announced […]
Thanks to Opera’s advanced compression technology, Indian users of the Opera Mini mobile browsers used 75% less mobile data in the first half of the year, according to a report by Opera Software. This is the equivalent of a monthly nationwide saving of Rs 350 million and adds up to a whopping saving of Rs 2.1 billion in the first six […]
Sub-continent sees a country-wide shift from feature phones to smartphones, largely fueled by growth on Android The Asia-Pacific is now the fastest-growing region in mobile advertising, with 70% growth in ad impressions year-over-year — similar to its upward trajectory within the global economy. This was among the conclusions from from the special edition of the […]
Kyivstar, the largest mobile operator in Ukraine, will be able to launch a co-branded version of the Opera Mini mobile web browser, according to a new strategic partnership agreement between Opera Software and Kyivstar, announced today. For monetization and optimization of mobile data, Kyivstar can also opt into the entire Opera portfolio of products, including such products […]
In its first partnership in Nepal, Opera Software has joined hands with Ncell, Nepal’s leading telecommunications operator, to boost mobile web services across the country. With this deal, Ncell will be able to offer a co-branded version of the Opera Mini web browser to its more than 11 million subscribers. Opera Mini features a unique […]
Here’s your online guide to offbeat travel websites When it comes to travel planning, gone are the days of skimming through hefty guidebooks and relying on word-of-mouth advice. Travellers today are pampered with countless websites providing endless information and services to help them quench their wanderlust. There is one problem though: they all look the […]
Leading mobile video advertising platform to consolidate under Opera’s mobile ad subsidiary Opera Mediaworks Opera announced today that it has completed its purchase of mobile video advertising platform AdColony. The deal was announced in June and first reported by The Wall Street Journal’s CMO Today. The acquisition of AdColony, which specializes in delivering TV-like HD mobile video uninhibited by […]
Combined platforms to reach more than 700 million consumers globally “Opera is growing rapidly and we are constantly looking for opportunities to bring best-of-breed services to the market. AdColony is a natural fit for Opera and our mobile advertising subsidiary, Opera Mediaworks. This acquisition will augment our services with a robust specialization around mobile video […]
