Category Archives: general

Opera Mediaworks launches new mobile marketing report; “Mobile First Insights” focuses on actionable insights for today’s mobile marketers

The majority of mobile-ad impressions occur within Games apps; ads served in Music, Video & Media apps get 3X the average clickthrough rate Opera Mediaworks has taken a new approach to its data report on the state of mobile advertising and, today, has launched Mobile First Insights (MFI), a quarterly report designed to help marketers […]

Ad blocker integrated across Opera’s mobile and computer browser

New technology significantly increases browser speed A native ad blocker is integrated into both the stable version of the Opera browser for computers, as well as the Opera Mini browser for Android – out today. Some 60 million people use Opera for computers, while almost 120 million people use Opera Mini for Android on a […]

Hilton Hotels & Resorts is early adopter of interactive 360° mobile video technology

Opera Mediaworks and OMD launch campaign for iconic hospitality brand that gives viewers an immersive, virtual vacation experience Opera Mediaworks and Hilton Hotels & Resorts, in partnership with its agency OMD, have launched a mobile campaign featuring an interactive 360° video that takes the viewer on a virtual vacation, using Opera’s innovative mobile video ad […]

Opera Mediaworks appoints Keith Winter as Chief Operating Officer

Media and technology leader will oversee global business operations and drive revenue growth Opera Mediaworks, the world’s highest quality mobile advertising and marketing platform, announced today that Keith Winter has joined the company as its new Chief Operating Officer. In his new role, Winter will be responsible for building and scaling revenue and operations to […]

Opera Mediaworks and Immersion excite Lexus’ new mobile advertising campaign with haptics

In-app mobile ad for Lexus GS F features Immersion TouchSense® Technology Opera Mediaworks, the world’s highest quality mobile advertising and marketing platform, and Immersion Corporation (NASDAQ:IMMR), the leading developer and licensor of haptic technology, today announced a new mobile advertising campaign for Lexus that is enhanced with Immersion’s TouchSense® technology. Lexus, in partnership with its […]

Opera/Unacast partnership connects advertisers to global beacon data for the first time

Advertisers can now segment and target consumers based on where they went in the real world with new and improved precision Opera Mediaworks, the world’s highest quality mobile advertising and marketing platform today announced a new partnership with Unacast to provide beacon and proximity data for retargeting at scale to the world’s top advertisers for […]

Angry Birds now on Opera Apps Club

Rovio partners with Opera to bring new premium games to the Opera Apps Club service Rovio, the creator of Angry Birds, has partnered with Opera to bring Rovio’s family of games to the Opera Apps Club service. Thanks to this partnership, Opera Apps Club subscribers will enjoy four of Rovio’s blockbuster titles, including Angry Birds […]

Opera Apps Club launches globally

“All you can eat” subscription service for premium Android apps now available Opera today launched globally its unique, “Netflix-style” subscription service for premium Android apps. The Opera Apps Club brings value to carriers, developers and users by offering an alternative distribution and monetization model for apps based on an unlimited “all you can download” subscription […]

Opera Mediaworks’ Nordic addition brings new talent, LinkedIn partnership to region

New team is the #1 mobile advertising player in the Scandinavian region At Opera Mediaworks, we take being the world’s leading independent mobile advertising platform very seriously. But there’s one key piece of the global domination puzzle that’s been missing: Scandinavia.   Today, we are proud to announce that Opera Mediaworks has made a substantial […]

Opera Mediaworks and Nielsen Catalina Solutions help CPG brands leverage purchase behavior to deliver “no wait” mobile video ads

Mars Chocolate North America, TruMoo and Horizon Media use offline data to improve delivery and measurement of mobile ads Opera Mediaworks, the first mobile ad platform for brands, and Nielsen Catalina Solutions (NCS), the leader in buyergraphic media activation and sales measurement for CPG marketers, today announced a collaboration that will allow CPG advertisers to […]