Oslo, Norway – August 11, 2008
Opera Software today announced that Telefónica Mexico (locally branded as Movistar Mexico), will now directly market Opera Mini to their subscribers. Opera Mini will be available on Movistar Mexico’s download sites as well as via SMS push. Opera Mini for the more than 14.2 million Movistar Mexico subscribers, is customized with Spanish menus and links as well as locally popular bookmarks and is available at http://www.movistar.com.mx/tconecta.
Opera Mini is designed to enable the Web on a full range of mobile phones and currently runs on more than 700 handset models. With more than 44 million users worldwide, Opera Mini is built on Opera’s industry-leading browser technology and is the world’s most popular mobile Web browser. Popular sites visited by Opera Mini users in Mexico are mostly social networking or user generated sites, such as m.youtube.com, metroflog.com, hi5.com and fotolog.com. The introduction of a locally customized version of Opera Mini is expected to drive traffic by enabling all Web sites and enhancing the user experience.
“Now mobile users in Mexico can access all of their favorite Web sites on their phone made easy with a tailored experience provided by Opera Mini and Movistar Mexico,” says Rod Hamlin, SVP Sales for the Americas, Opera Software. “We’re thrilled to help expand the mobile Web in Latin American and we plan to continue strengthening our services in this market.”
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For Movistar, offering its subscribers a full Web experience with Opera Mini was a suitable decision. Opera Mini perfectly complements the best-value navigation offer in the Mexican Market: ‘Movistar T-Conecta”, by providing easy access to any Web site from most of the mobile devices. Now Movistar customers can easily navigate paying less.
Opera Mini users enjoy a desktop-like browsing experience that displays Web pages without compromise. Advanced features such as Opera Zoom make page navigation intuitive on a small screen. In addition, Opera Mini pre-processes and compresses Web pages by up to 90 percent before sending them to mobile phones, resulting in faster page downloads.
About Telefónica Mexico
Telefónica Mexico is a leader in telecommunications products and services and unifies all its operations under the brand Movistar. Upon coming to the country, Movistar has lead in bringing the best solutions in communication for users and businesses. Telefónica Mexicoserves 14.2 million subscribers.