Idea Cellular signs deal with Opera Software to provide enhanced mobile browsing experience to its customers
New Delhi, India – February 1, 2012
Idea Cellular, India’s third-largest mobile operator and Opera Software have recently signed a deal to offer a customized Opera Mini mobile web browser to its subscribers across India. Idea customers will be able to download this co-branded version of Opera Mini on their devices from the end of March 2012.
Opera Mini is a mass-market web browser providing the best web experience for users across the entire range of different mobile phones. With Opera’s cross-platform UI framework, operators can deploy a consistent experience, look, and feel across their product offerings. Opera Mini helps drive data traffic, increases ARPU and provides the best user experience on any phone.
As consumers expect more functionality and immediacy from their mobile-browsing experiences, technology will have to advance to meet these demands. Mobile networks will have to accommodate more types of content; they have already advanced to handle, for example, streaming media and video, entertainment, navigation and gaming, among other uses.
“In emerging markets such as India, the mobile phone will soon become the primary way of accessing the Internet. We are arming ourselves with the best-in-class solutions for catering to this data-hungry population,” says Shashi Shankar, Chief Marketing Officer, Idea Cellular. He adds, “By providing a enhanced superior Opera Mini browser, we are confident that our customers will enjoy an even more fulfilling, faster and feature-rich mobile Internet experience on their handsets.”
“Operators such as Idea Cellular are driving mass awareness about mobile Internet in the country,” adds Lars Boilesen, CEO of Opera Software. “Opera Mini is the ideal enabler for the Web on all mobile phones, bringing the full Internet to all devices, regardless of device constraints and platform. As the mobile landscape in India grows and changes, we hope to work together with Idea Cellular and continue building value.”
About IDEA Cellular Ltd
IDEA Cellular is India’s 3rd largest national mobile operator, with over 100 million subscribers. With traffic in excess of a billion minutes a day, Idea ranks among the Top 10 country operators in the world. Using the latest in technology, Idea provides world-class service delivery through the most extensive network of customer touch points. Idea is listed on the National Stock Exchange (NSE) and the Bombay Stock Exchange (BSE) in India.
IDEA Cellular is an Aditya Birla Group Company, India’s first truly multinational corporation. The group operates in 33 countries, and is anchored by more than 132,000 employees belonging to 42 nationalities. More information on the Company is available at: www.ideacellular.com and on the Group at: www.adityabirla.com.