Opera Web Pass is here
Oslo, Norway – November 8, 2012
Today, Opera Software announces a new, innovative and clever way for mobile operators to offer their subscribers access to the web as a “one-click experience”.
The Opera Web Pass allows operators, in a flexible and cost-efficient way, to package time- or site-specific data offerings to their users. This makes it even more compelling for subscribers to get online using their mobile phones and in a way that is tailored to their needs. For mobile subscribers without data plans, this is the easiest and most flexible solution for accessing the web. If you have a couple of hours to spend on a train, get a couple of hours of web for the trip.
Opera Software has always been about providing the best web experience to as many people as possible, and, with today’s launch of the Opera Web Pass, the web should soon be accessible to even more people – when and where they need it. With the opportunity to choose exactly the time you would like to access the web, rather than the amount of megabytes, the offering becomes more tangible and easy to understand, something both operators and their subscribers will appreciate.
“We see this as a great way of lowering the bar for millions of users who are taking their first steps out to the mobile web. We are excited about working with our operator partners and making the web even more accessible and tailored to the needs of a growing mobile internet community,” says Lars Boilesen, CEO of Opera Software.
In Malaysia, DiGi Telecommunications Sdn Bhd (“DiGi”) has become the first mobile operator to offer the Opera Web Pass as the product was jointly developed and tested by Opera and DiGi. “Through regular conversations with DiGi customers to better understand their needs, we are able to create service offerings that tailor to certain market segments. Providing a flexible and cost-efficient way for DiGi customers to access the internet on the move makes good business sense, as there are millions of mobile subscribers in Malaysia who are not looking to be constantly online, but who wish to stay connected at an extremely affordable rate. Opera’s latest product offering meets this growing need, and we are happy to play a pivotal role in jointly developing the product with them,” says Albern Murty, CMO of DiGi.
“Opera Software has over 100 operator partners around the world and over 200 million users of our mobile products every month. The Opera Web Pass is in the sweet spot between the operator and the end user. Making the web smooth and simple, that is what Opera is all about,” adds Lars Boilesen.
For the operator
Decide how to set up your Opera Web Pass offering. Should it be 1 hour, 24 hours? Should it provide access to specific sites or the entire web? Choose your price point and go to market.
For the subscribers of the operators rolling out the Opera Web Pass
Open Opera Mini.
Pick a deal.
Start surfing straight away – no need for additional paperwork or complicated activation routines.
For more information, please visit www.opera.com/webpass.
Meet us at AfricaCom 2012, Booth E05.