Launch of Opera Max App Pass with Telenor Digital provides simple data passes to a world of apps Mobile operators can now offer their subscribers free-of-charge access to selected apps for a set period of time, with sponsored and paid passes to apps coming shortly. This has been made possible by App Pass, an innovative […]
Opportunities arise for commerce, ad revenue and unique data plans Africa is poised to become a hotbed for mobile growth and commerce in the coming years, according to Opera Mediaworks’ State of Mobile Advertising report released today. Mobile is the driving force behind the continent’s accelerating internet adoption. Based on data from two of Opera’s […]
Over 50 million Viettel customers can now subscribe to the most affordable mobile data plan in Vietnam. Viettel, the largest local mobile operator, is offering one-day, web-browsing data packages for VND 2,000 (USD 0.09) through the Opera Mini browser. Subscribers to this plan will be able to browse the web via Opera Mini as much […]
Robi users in Bangladesh will be able to enjoy 5 MB of free internet with the popular Opera Mini browser starting today. The special offer was announced at a press conference in Dhaka. How to access the free internet To take advantage of the free internet offer, Robi users just need to open the Opera […]
Opera Mediaworks sees big potential in the continent as brands, agencies and publishers shift to marketing on mobile With smartphone adoption, mobile ad impression and mobile broadband penetration on the rise, Opera Mediaworks announced today its plans to expand in the fast-growing Asia Pacific region. Asia, an emerging market in mobile advertising Smartphone adoption rates […]
Rich-media and video ads, plus strong demand for app installs, keeps iOS on top Android captured the majority (63%) of mobile ad traffic in Q4, but Apple retained its lead in revenue generation, according to the State of Mobile Advertising report released today by Opera Mediaworks. Apple’s favorable position in Western markets, such as the […]
Opera Mediaworks launches the Native Video Fund. Over 15 global brands as well as creative and media agencies partner for launch in Q1 2015 Opera Mediaworks today announced the launch of the Native Video Fund, a program devoted to answering the digital advertising industry’s need for a mobile-first approach to video creative. The Fund, supported […]
Fly smartphones now come preinstalled with the Opera for Android web browser, according to a partnership agreement between Opera Software and mobile-phone manufacturer Fly. In addition, users of Fly’s Android devices are now able to make their mobile-data plans last up to 50% longer with the data-savings app Opera Max, which also comes preinstalled. The […]
Brands can now reach specific target groups based on users’ handsets and their app and mobile web browsing habits, according to a new report out today. The first part of the UK Mobile Audience Insight report by Opera Mediaworks, the world’s largest mobile advertising platform, is designed to guide brands’ mobile advertising strategies. The report […]
Signal360, ROXIMITY, Pulsate, Pinpoint Mobile among companies in new Opera Mediaworks Strategic Beacon Alliance The first multi-company partnership of beacon technology companies, announced today by the Opera Mediaworks Innovation Lab, aims to help advertisers improve mobile-media targeting, audience segmentation and measuring, thus making their buying smarter. The Opera Mediaworks Strategic Beacon Alliance comprises Signal360 (formerly […]
