- The company launches its in-browser Dify Cashback solution with a privacy focus in Russia and Ukraine
- Dify Cashback offers the fastest and highest cashback among key competitors on local markets, with up to 30% from over 700 partners on both markets combined – without the need to install extensions
November 10th, 2021 – Opera, a leading global web innovator with an engaged and growing base of hundreds of millions of monthly active users, today announced the expansion of its integrated browser cashback service, Dify, to Russia and Ukraine. Opera is the first to provide users with an integrated, seamless, non-intrusive cashback experience inside their browser.
Russia and Ukraine have always been important markets for Opera, which has been building browsers for users there since its local debut years ago. Moreover, both markets show a high cashback adoption level, which makes Dify’s target segment digital-savvy and interested in the best solutions and technologies. This is why Russia and Ukraine were chosen to be the first markets to welcome the Dify cashback service.
With the shopping season around the corner, Opera is focused on providing its users with the best cashback service available, seamlessly integrated into the browser to allow for cashback on upcoming AliExpress Single’s Day sales, as well as Cyber Monday and Black Friday promotions. Opera users don’t have to install additional cashback extensions that might compromise their privacy. With Dify, Opera is offering up to 30% cashback on the Russian and Ukrainian markets with money back in 30 days after users have completed a transaction from over 700 partnering shops: over 500 in Russia and over 200 in Ukraine.
Dify Cashback service in Opera Browser
Dify Cashback, which successfully launched in Spain and Poland, is releasing an initial version to gather feedback from users in Russia and Ukraine. Dify can be accessed from the sidebar in the Opera browser. The Hot Deals section available on the Dify website allows users to benefit from special cashback rates. Opera users are also getting an improved shopping mode in Opera browsers, with access to the cashback service and shopping-related tabs, as well as an extra layer of privacy and security as a result of disabling third-party extensions.
Those users who still haven’t switched to Opera can use the cashback service by installing an Opera-developed extension in Chrome, Yandex Browser via the Chrome extension, Firefox, or by using the web version of the cashback service.
John Toskey, VP of E-commerce at Opera, said “Every day millions of Russians and Ukrainians shop online using their browsers. With Dify, we are improving Opera users’ shopping experience right in the place where this shopping happens: in the browser. We are also making it financially rewarding for them, thanks to the highest cashback percentage among the key competitors and an impressive number of local partners.”
Dify Cashback lets users benefit from a cashback service with partner websites, including top e-commerce merchants like Yandex.Market, AliExpress, Booking.com, SberMegaMarket, M.Video, Technopark, Answer.ua, MOYO and Allo.ua, among others.
The cashback service, now live in Spain, Poland, Russia and Ukraine, will be coming to more countries soon. For more information, go to https://dify.cc/lp8
Opera is a global web innovator with an engaged and growing base of hundreds of millions of monthly active users who have sought a better internet experience. Building on over 25 years of innovation that started with browser products, Opera is now leveraging its brand and highly engaged user base to expand its business into new segments. Today, Opera offers users around the world a range of products and services that include PC and mobile browsers, the newsreader Opera News, and apps dedicated to gaming, fintech, e-commerce and classifieds. Opera is headquartered in Oslo, Norway and listed on the NASDAQ stock exchange (OPRA).
Dify is one of the newest initiatives from Opera, which provides users with an improved online shopping experience by making it safer, more personal and more rewarding. Under the Dify brand, Opera has launched a Cashback service baked into the browser or available as an extension, offering high cashback rates and fast payout times. Today, Dify’s cashback service is offering cashback both on major international brands and local brands. Built by Opera, Dify has the advantage of the company’s expertise and track record in building and delivering cutting-edge internet products with technology designed and crafted in Europe.